In the public eye

ADS & GRAPHICS

SAMPLE ADVERTS

ELLISDON BRAND GUIDE 2024

10. Advertising & graphics

10.1 Public identity

Consistency is integral to our brand identity, and this applies to everything from our advertisements to our signage and graphics. By ensuring that our visual elements are consistent across all mediums, we reinforce our brand messaging and create a seamless brand experience that resonates with our audience.

ADS & GRAPHICS

AD DESIGN AND LAYOUT

ELLISDON BRAND GUIDE 2024

10.2 Headlines & placement

1. Copy & Imagery: Will vary based on ad or graphic type, event, project, and audience.

2. Logo: Always on the bottom right corner. Use the version without the tagline.

3. Project Info: If using a project image always indicate the project info on the bottom left

Note: The example to the right is not full size. Ad is only to show layout and specs. Please follow printer specs on full page limitations.

ADS & GRAPHICS

PHOTO STYLE IN ADS

ELLISDON BRAND GUIDE 2024

10.3 Additional Info

Copy & Imagery: Always try to use inclusive photography when creating ads if possible. When using images of people or projects where the image is bright a gradient of 100% to 0% black is to be placed at the top and bottom and set to multiply to make copy legible and bright. Please see the below image for gradient settings.