Things aren't always #000000 & #FFFFFF
06.
Colour
COLOUR PALETTE
OUR COLOUR PALETTE
ELLISDON BRAND GUIDE 2024
06.
Our colours
EllisDon blue & white.
Blue, the cornerstone of our palette, symbolizes freedom, trust, and integrity. It represents our steadfast commitment to our clients, employees, and communities, instilling confidence in every interaction. Just as the sky and sea are boundless, so too are the possibilities we create and the opportunities we pursue.
Complementing blue is white, it represents clarity and purity, reflecting our approach to transparency and dedication to achieving excellence in all our endeavors. It serves as the canvas for our drive toward innovation and quality, ensuring precision and purpose in every detail and decision.
Together, blue and white form the foundation of EllisDon’s brand identity, embodying our commitment to delivering exceptional results and building lasting relationships in everything we do.
The EllisDon official colour should be the most dominant within any EllisDon material.
In crafting EllisDon’s visual identity, the choice of blue and white was more than just a selection of colours – it was a deliberate reflection of our values and purpose.
COLOUR PALETTE
BRAND COLOURS
ELLISDON BRAND GUIDE 2024
06.1
EllisDon Blue
PANTONE® 286C
Accent colour
At EllisDon we sometimes need help making elements stand out and create a focal point to grab your attention by using Cyan as a colour, We use accent colours to convey a special message, capture users' attention, evoke emotions, enhance brand identity, and establish a visual hierarchy.
The EllisDon accent colour should never exceed 10% of use on a document.
COLOUR PALETTE
BRAND COLOURS
ELLISDON BRAND GUIDE 2024
06.2
Colour tints
These are acceptable tints that can be used when needed. They should not be used as stand alone colours.
ACCEPTABLE TINTS OF SPOT COLOURS:
ACCEPTABLE TINTS OF SPOT COLOURS:
06.3
The colour palette
To maintain a consistent and impactful brand image, all EllisDon materials much use a specific colour system. The following guidelines define which colours to use, whether working in print, on screen, or online.
Print Where specified, colours cannot be printed as spot colours and must be printed in standard process colours CMYK. Screen When producing material on screen, such as website content or presentation, RGB values must be used. Online For the web, most computers can support the colour depth required to view the specified RGB values. For maximum compatibility, use the web-safe palette.
