Crafted with intention, every curve, line, and proportion, has been deliberately designed and should never be altered. It must always be used correctly and given the most appropriate treatment based on its surroundings and supporting elements.

Getting to know the ins and outs of our logo is the first step to being able to use it successfully and consistently.

The logo is comprised three major components, and the relationship between their sizing and spacing must always be maintained. The three parts of the logo are:

• The Monogram

• The Wordmark

• The Tagline

Proportions: The relationship between the three components that comprise the complete EllisDon logo, when used in conjunction with one another, must always maintain the proportions as defined. Where 4x is the height of the largest letters in “EllisDon”, the rest of the spacing can be determined at any size. Clear Space: When the logo is integrated with various forms of content such as text and other imagery, it must be positioned within a clear space area. To ensure the logo will remain distinct and legible, no other design elements may enter the clear space area.