Messaging is key...
BRAND MESSAGING
OUR MESSAGING
ELLISDON BRAND GUIDE 2024
04.
Our messaging
Messaging is key
Our key messages are the core ideas we want to communicate about EllisDon. They capture the essence of who we are, what we stand for, and the value we bring. Consistent use of these messages across all communications ensures that our brand is represented clearly and effectively, no matter the audience or medium. These messages help convey a unified and compelling story about EllisDon. By integrating them into your communications, you contribute to a strong, cohesive brand presence that resonates with our audience. Use these messages thoughtfully and align them with the context to reinforce EllisDon’s identity and values in every interaction.
Brand messaging encompasses the strategies used to convey a company's value proposition and core values. By defining its tone of voice, language, and central message, a company can establish a distinctive approach to communicating its ideas to the audience.
BRAND MESSAGING
THE ELLISDON TAGLINE
ELLISDON BRAND GUIDE 2024
04.1
Our tagline
At our core, we are a company that prioritizes individuals and values relationships. Each project, regardless of size, is viewed not merely as a task to accomplish, but as a chance to fortify connections and to make a meaningful difference in the lives of individuals and the broader community.
Using our Tagline
EllisDon’s tagline is a powerful tool that reinforces what we stand for. Use it in external communications like marketing materials, advertisements, and presentations, to ensure our message is clear and consistent. Use the tagline where it enhances our brand message and skip it where its impact is diluted or doesn't complement the subject matter.
Quick Tip: EllisDon’s preferred logo is without the tagline for it’s cleaner look. Use the tagline as part of your messaging instead!
We build on great relationships
BRAND MESSAGING
OUR COMPANY VALUES
ELLISDON BRAND GUIDE 2024
04.2
Our values
We have many teams but only one set of values. They are universal to our business and ensure we’re the organization we’d like to work with ourselves.
No mission statement, no vision statement, just values.
Freedom & trust
We hire the best and then give our people the freedom to decide how they accomplish their work and make our clients and each other successful.
Complete openness
We share everything about our company with our people, in order to maximize their knowledge, understanding, and ability to achieve. The best and most satisfying work is done when everyone sees and understands the whole picture.
Mutual accountability
We empower people, not processes, and deliver on our commitments to each other, which makes us extremely fast, fluid, and flexible. Mutual accountability at EllisDon runs in every direction – down, up and sideways.
Entrepreneurial enthusiasm
We create opportunities, innovate continuously, and refuse to be constrained by conventional thinking. We also understand that the people closest to the action are the ones who often have the most innovative ideas.
Integrity & mutual respect
We hold ourselves to the highest ethical standards and treat everyone the way we would like to be treated.
BRAND MESSAGING
KEY MESSAGING
ELLISDON BRAND GUIDE 2024
04.3
Our messaging is key
Cradle-To-Grave
Fast, Fluid, Flexible
One Company, One Result
Construction, Redefined.
Cradle-To-Grave
We transform, advise, digitize, finance, design, construct, equip, operate, and manage, anything that can be built.
By providing forward-focused services and solutions, on a leading-edge construction foundation, with risk mitigation built right in, we can deliver outcomes very few others — if any — can match. Regardless of the scale, phase, complexity, or risk, EllisDon offers an array of services to address specific project and client needs. It’s our unique and holistic approach that enables us to deliver every phase of a project lifecycle and address every aspect in between, all under one roof.
One Company, One Result
It speaks to who we are, and how we operate. As ‘one company’, unity and collaboration define us. Regardless of our different roles and departments, we’re all pulling together toward a shared goal – one result – the same high standard of quality across all facets of our business. It embodies our collective commitment to work as one and deliver excellence every time.
Fast, Fluid, Flexible
It captures our approach to meeting client needs, ability to adapt, and find solutions.
Fast is our pledge to deliver on time, without compromising quality. Fluid is our promise to adapt to changes and unexpected challenges. Flexible reflects our commitment to versatility and customization. We will do whatever it takes to deliver the solution that the situation calls for.
Construction, Redefined.
At EllisDon, we’re all about pushing boundaries. We don’t just build structures; we redefine what it means to be a construction company. Our capabilities are endless: we transform, advise, digitize, finance, design, construct, equip, operate, and manage anything that can be built. We pride ourselves on disrupting the status quo and setting new standards not only in the industry, but also of what’s possible.
