I can picture it now...
08.
Photography
PHOTOGRAPHY
OUR PHOTOGRAPHY
ELLISDON BRAND GUIDE 2024
08.
Photography
A lens on our story
Delivering incredible experiences, projects, and services is complicated work — how we show up needs to be Human, Impactful, and Tell a Story.
Photography is not just a visual element but a narrative tool at the heart of our brand. Every image we choose must not only enhance but authentically embody our story.
No stock photography, no duplicates—just genuine captures that reflect who we are and what we stand for. Through each photograph, we ensure our visual storytelling remains as compelling and authentic as our commitment to excellence.
PHOTOGRAPHY
OUR PHOTOGRAPHY
ELLISDON BRAND GUIDE 2024
08.1
Photography styles
Our photography should genuinely capture the essence of our collective journey and tell the story of our identity through expressions that embody our culture, passion, and unwavering excellence. Photography serves as a powerful tool to reinforce our brand identity through consistent, high-quality visuals across all platforms. Photography not only evokes emotions and invites deeper connections, but it also differentiates us, ensuring every image reflects our authenticity and values.
PHOTOGRAPHY
PHOTOGRAPHY GUIDELINES
ELLISDON BRAND GUIDE 2024
08.2
Photography guidelines
Our photography style embraces boldness and drama. The use of colours should not only enhance the visual appeal but also contribute to the storytelling, creating images that are emotionally resonant and visually compelling. Each colour employed in our photography carries a profound influence, impacting the viewer in three significant ways.
Lighting: The subject should be clear, with appropriate contrast to highlight the details. Photos shouldn’t be too dark, nor washed out.
Time: Typically shot in the spring/summer months on sunny days. Avoid snow or rain.
Distractions: Images should be clear of clutter and unnecessary objects.
Composition: The image should have a strong composition that highlights the image’s focal point.
Authenticity: The image should feel real and candid. No stock photography.
PPE: All individuals photographed must wear proper PPE when on an active project site.