One way to engage with our audience is by being aware of our voice and tone. What’s the difference between voice and tone? Well, our voice is our public personality. It’s what we believe (our values) and the words and ideas we use to make them real. Our voice doesn’t change from day to day. Tone, however, changes all the time. It’s how we say what we believe, and it varies on the situation, who we’re speaking to, and how they’re likely to be feeling.