TYPOGRAPHY
FONTS & STYLES
ELLISDON BRAND GUIDE 2024
Typography is just two dimensional architecture
TYPOGRAPHY
FONTS & STYLES
ELLISDON BRAND GUIDE 2024
05.
05.1 Corporate Font
05.2 Alternative Font
05.3 Proposal Font
Typography is one of the most recognizable elements of any brand identity, and it helps portray the personality of a company just as much any other. When used correctly, typography can convey an image and feeling as much – sometimes more – as simple graphics.
TYPOGRAPHY
OUR CORPORATE FONT
ELLISDON BRAND GUIDE 2024
05.1
Corporate font
Myriad pro
DESIGNER:
CAROL TWOMBLY, ROBERT SLIMBACH
-
THE FONT
Myriad Pro is EllisDon’s go-to corporate typeface for its versatility and adaptability. It strikes the perfect balance between sleek design and easy readability. Whether on our business cards, press releases, or letterheads, Myriad Pro always adds a professional, modern touch. It’s a timeless classic that underscores our commitment to quality and excellence.
CONTENT TEXT & INNER HEADLINES
HEADLINES
You want to explain something more in detail? This is the best way to do it.
- Myriad Pro - Regular 9 pt Type / 9 pt Leading
This text is reserved for copy text and huge text amount. Take it, use it.
- Myriad Pro - Regular 12 pt Type / 11 pt Leading
FOLLOW THE RULES OF DESIGN TO GET AWESOME RESULTS!
- Myriad Pro Regular - Capital Letters 16pt Type / 10pt Leading
MUCH MORE THAN AN INTERESTING HEADLINE!
- Myriad Pro Bold - Capital Letters 24pt Type / 16pt Leading
TYPOGRAPHY
CORPORATE FONT USE
ELLISDON BRAND GUIDE 2024
Corporate font use
The EllisDon corporate font must be used on business cards, press releases, letterheads and other forms of corporate communication externally and internally. Please see some examples to the right.
EllisDon letterhead should have all addresses and contact details set as Myriad Pro 9-12 pt. Body Copy for the letter itself will be set up as Myriad Pro 9pt with 15pt line spacing. Templates for each area can be found on the Portal’s Marketing Toolbox.
*Arial is to be used as a substitute
TYPOGRAPHY
ALTERNATIVE FONT
ELLISDON BRAND GUIDE 2024
05.2
Alternate font
Helvetica neue
DESIGNER:
MAX MIEDINGER
-
THE FONT
When the primary typeface, Myriad Pro, is unavailable, the Helvetica typeface is our alternative. With a modern twist and a touch of sophistication, Helvetica resonates well with our brand. Its clean lines and balanced proportions ensure clarity across ads, banners, posters, and other mediums, while its subtle warmth adds a welcoming feel to our communications. Helevicta perfectly complements our innovative, quality-driven approach, making it an excellent representation of EllisDon’s forward-thinking ethos.
CONTENT TEXT & INNER HEADLINES
HEADLINES & TYPOBREAKS
You want to explain something more in detail? This is the best way to do it.
- Helvetica Neue Regular 9 pt Type / 9 pt Leading
This text is reserved for copy text and huge text amount. Take it, use it. - Helvetica Neue Light 12 pt Type / 11 pt Leading
FOLLOW THE RULES OF DESIGN TO GET AWESOME RESULTS!
- Helvetica Neue Regular - Capital Letters 16pt Type / 10pt Leading
MUCH MORE THAN AN INTERESTING HEADLINE!
- Helvetica Neue Bold - Capital Letters 24pt Type / -20pt Kerning
Super, Headlined
- Helvetica Neue Thin - Helvetica Neue Regular 45pt Type / 16pt Leading
Spectacular.
- Helvetica Neue Bold 60pt Type / -20 Kerning
TYPOGRAPHY
ALTERNATIVE FONT USE
ELLISDON BRAND GUIDE 2024
Alternate font hierarchy
Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for design.
TYPOGRAPHY
PROPOSAL FONTS
ELLISDON BRAND GUIDE 2024
05.3
Proposal fonts
Arial Nova (regular and condensed variations) is used for body copy.
Neue Haas Grotesk is to be used for display copy
