INTRODUCTION
WELCOME TO THE ELLISDON BRAND IDENTITY
ELLISDON BRAND GUIDE 2024
01.
These guidelines describe the visual and verbal elements that represent EllisDon‘s identity.
INTRODUCTION
WELCOME TO THE ELLISDON BRAND INDENTITY
ELLISDON BRAND GUIDE 2024
01.1
A Message from Marketing
At EllisDon, our brand embodies our values of ingenuity, integrity, and innovation, representing the collective strength and identity of our company on a global scale. From our distinctive signature blue to our tagline, every element of our brand is a testament to who we are and what we stand for.
This Brand Book is your go-to guide for understanding and implementing our corporate brand standards. It has been intentionally crafted to ensure that every touch point reflects the excellence and professionalism that define EllisDon. Maintaining a consistent brand image becomes more crucial as we continue to grow and evolve.
Why is this important? A unified brand image helps us communicate our values clearly and consistently to clients, partners, and the communities we serve. It strengthens our reputation and sets us apart in a competitive industry. By adhering to these guidelines, you are playing a vital role in protecting and promoting our brand. Each of us, in every department and location, contributes to the story of EllisDon.
This Brand Book will be updated as the company continues to evolve, reflecting our dynamic nature. Your commitment to following these guidelines will help preserve the integrity of our brand, ensuring that EllisDon remains a symbol of quality and leadership in the construction industry.
Thank you for your dedication and cooperation.
The Marketing Team
INTRODUCTION
WHO WE ARE
ELLISDON BRAND GUIDE 2024
01.2
Let us introduce ourselves
By unleashing the potential of passionate, talented, and diverse professionals — across industries and disciplines — and giving them the freedom and support to do their best work, we can meaningfully build things for the better.
From new methodologies to remarkable technological innovations, we push the boundaries of construction. Whether it’s delivering low-income housing developments, designing futuristic highrise buildings, developing technologies that help clients realize their sustainability goals, or building complex transportation networks that connect cities from far and wide, we’ve done it all.
What started as a local family business has now evolved into a global team of cross-collaborators, each contributing their expertise and passion to positively impact the world and the communities in which we live and build.
This is EllisDon.
INTRODUCTION
THE ELLISDON NAME
ELLISDON BRAND GUIDE 2024
07
01.3
Let‘s clear the air...
Through the years, our name has transformed, having taken several variations from Ellis-Don to Ellis Don, before settling into its final and official guise: EllisDon. This evolution might have left some wondering about the right way to spell our name.
EllisDon is the one and only way to spell our company’s name—no spaces, no hyphens, just one solid word. It is crucial that we spell out EllisDon correctly and consistently to maintain the integrity of our brand identity.
