CONTENTSTABLE OF CONTENTSELLISDON BRAND GUIDE 2024Table of contents01.Introduction01.1 - Message from Marketing01.2 - Who we are01.3 - Our name02.Logo02.1 - Why it matters02.2 - About our logo02.3 - Logo construction02.4 - Logo sizing02.5 - Proper logo use02.6 - Logo colourway matrix02.7 - Logo monogram02.8 - Logo co-branding03.How we speak03.1 - Our tone04.Our messaging04.1 - Our tagline04.2 - Our values 04.3 - Our messaging05.Typography05.1 - Corporate font05.2 - Alternative font05.3 - Proposal font06. Colours06.1 - Colour palette06.2 - Colour tints06.3 - Colour use07. Shows & events07.1 - Booth in a box07.2 - The kit07.3 - Booth designs08. Photography08.1 - Photography styles08.2 - Photography guidelines09. Fleet09.1 - Design elements09.2 - Fleet graphics10. Advertising10.1 - Public identity 10.2 - Design & layout10.3 - Additional info11. Swag
